In Q1-2016, Canon Canada Inc. partnered with a third-party market research organization, Environics Research Group Ltd. to discover if Canadian office workers truly preferred the ease of use of the Canon imageRUNNER ADVANCE user interface (compared to comparable Konica Minolta, Ricoh, and Xerox multifunction copiers). From December, 2015 to January, 2016, Canon Canada Inc. shipped the Canon imageRUNNER ADVANCE 6555i, Konica Minolta bizhub 554e, Ricoh MP 6054, and the Xerox WorkCentre 5955 multifunctional copiers to Toronto, Montreal, Vancouver, and Calgary, where Environics Research Group Ltd. conducted single-blind tests with Canadian office workers.
Canadian office workers with various levels of experience were randomly selected (telephone screened) to participate in the ‘Ease-of-Use’ study. Once qualified, each participant visited a regional testing facility, where they were advised that they were being filmed and observed as they completed their tasks. Participants were assigned two randomized tasks (copy/scan) to be completed on each of the four copiers. Each copier was labeled “A”, “B”, “C”, and “D” in order for participants and the moderator to identify the copiers (these letters were rotated after each participant). Before completing the hands-on evaluation of the interfaces, they were asked to identify the multifunction copier that they found the easiest to use (physically point at the copier and vocalize the letter of preference).
Lastly, participants completed an exit survey; where they were asked to evaluate their experience and the multifunction copiers.
About Environics Research Group Ltd.
Environics Research Group Ltd. is one of Canada’s leading marketing and public opinion research firms, with a reputation for integrity, accuracy, and insight. Environics is a fully Canadian-owned company that has been providing consulting and research services for businesses, governments and not-for-profit organizations for more than 30 years.
In Q3-2016, Canon Canada Inc. partnered with third-party market research organization, Industry Analysts Inc. (IA, Inc.) to conduct comparative performance and productivity testing; evaluating print speed and scan compression of the Canon imageRUNNER ADVANCE C5535i (compared to comparable Konica Minolta, Ricoh, and Xerox multifunction copiers). The four models used for this market research study were: Canon Color imageRUNNER ADVANCE C5535i, Konica Minolta bizhub C368, Ricoh Aficio MP C3504, and Xerox WorkCentre 7835i. The devices were selected based on their 35 (or comparable) page per minute rated colour print speed and were each configured with PCL and PostScript print drivers for comparative purposes. Testing was conducted by Andy Slawetsky, President of Industry Analysts, Inc. between September 20 and September 23, 2016. Results included in this marketing document are based on a final testing report (dated December 10, 2016), which was prepared by Industry Analysts. Replicating these jobs using the embedded files may result in times that vary by as much as 2-3 seconds. Results may also vary based on the computer hardware and/or software versions used.
ABOUT INDUSTRY ANALYSTS INC. (IA, Inc.)
Industry Analysts, Inc. (IA, Inc.) is a market research, product-testing and training firm focused on the print and imaging industry. Since 1973, IA Inc. has helped keep manufacturers and resellers up to date on critical news, product information and industry trends. IA Inc. specializes in hardware/software testing and analysis, customer/end-user studies, focus groups, and strategic consulting.